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Humans vs. AI: Are We Obsolete Yet?

October 12, 2023

Reviewing the Effects of AI in the General Workforce & Property Management

Are we obsolete yet?

The short answer? No, not yet.

As we all know, AI has been on the rise in the workplace for the last several years. According to a 2022 global study by the McKinsey Global Institute, the adoption of AI for at least one business function has more than doubled since 2017. But what does this mean for the future of job security? Business Insider discusses how most experts agree that AI poses a threat to a handful of jobs, specifically white-collar positions: “It could do so by automating mid-career, mid-ability work.”

Most of the population is aware of what AI is, but what can it do? And what are the incentives for employers to replace employees with this technology? Anu Madgavkar, a partner at the MGI, reminds us that "We have to think about these things as productivity enhancing tools, as opposed to complete replacements.” However, it’s up to each individual business to decide how and at what capacity to integrate AI into their models.

A few pros (out of many) of AI for business models (via TechTarget)

  • “Data-driven” decision making: AI’s ability to predict outcomes void of biases and human intuition, thereby coming to accurate conclusions, is highly favorable for a business model.
  • Minimizing costs: AI’s ability to complete time-consuming and repetitive tasks at a much larger scale (beyond human capacity!) allows businesses to allocate their funds into more important departments and individuals.
  • Reducing the risk of costly human errors: AI’s ability to improve upon its algorithms and take on tasks prone to administrative error can save businesses thousands of dollars. Not only is AI increasing the quality of the output, but it’s doing so at a pace unmatched by humans. BetterUp predicts that AI has the potential to “lower supply chain costs and drive a 7% increase in global GDP, with market opportunity worth an estimated $6 trillion over the next decade.”

What can’t be replaced by AI?

Due to the unpredictability of human behavior, AI can never fully replace our thinking and skillsets. According to the Department of Labor’s most recent data, soft skills can help us maintain our job security as they will remain in-demand for next ten years. For example:

  • How we respond to challenges: Innovation, critical thinking, creative approaches to tasks
  • Interpersonal relation: Think about it—what does a machine lack? BetterUp says “emotional intelligence, self-awareness, and conflict solution” (HR folks, your job security’s looking good!)



In addition, recall that we possess the ability to listen to our clients and coworkers, craft thoughtful responses, and use our nonverbal communication skills to effectively relate with other people. Thus, our cooperative skills will be in high demand. And, despite not being commonly associated with the employment field, empathy and emotional intelligence will elevate us above AI.

Here are five jobs that (probably) won’t be replaced by AI any time soon, based on data from the World Economic Forum:

  • Agriculture: With a projected growth of 30% in the upcoming 5 years, this is not to say that agriculture roles aren’t utilizing upcoming technologies to enhance their output, but the physicality of the job safeguards it from automation and generative AI.
  • Human Resources: Calling back to the need for human empathy, motivation, and emotional intelligence; AI is being developed to assist with eliminating some of the repetitive onboarding and hiring processes, but the need for a humane skillset persists.
  • Medical roles: Undeniably reliant on the many advances in technology, the medical field still requires highly trained individuals who posse that desire to help others, good bedside manner, and the ability to quickly handle unpredictable circumstances.
  • Psychiatrists/Psychologists: With increased awareness of the mental health crisis in our nation, the thought of a robot counseling something as fragile as an individual’s emotional wellbeing is not preferred. This is another employment field that depends heavily on humans’ empathy and critical thinking skills, which cannot yet be programmed.
  • Creatives: Artists and writers have been vocalizing their resentment towards AI due to multiple interfaces being programmed to generate art, screenplays, and the like. However, AI lacks “creative complexity” and the ability to approach ideas with uniqueness and individuality.

Don’t fall into one of these categories? Don’t worry. Check out the U.S. Career Institute’s list of 65 Jobs With the Lowest Risk of Automation by Artificial Intelligence and Robots and don’t forget to sharpen up those soft skills!

What does this mean for Property Management?

Firstly, we can all agree that the need for a fast-acting and reliable maintenance team will outlast most if not all AI developments in the coming years. We will always need handymen, contractors, and the like due to their hand-eye coordination, problem solving skills, and adaptability. Physical labor like make-ready services and groundskeeping simply cannot be replaced. However, there is new technology that could help simplify a ton of property managers’ daily tasks, so that they can focus more on tenant satisfaction and retention.

DoorLoop's article about AI in the P.M. industry lists the tasks that are benefiting from automation the most as following:

  • Prospective tenant screening
  • Rent collecting and optimization (researching market trends to set appropriate rent prices)
  • Organizing lease agreements and paperwork
  • Sending reminders about renewals
  • Providing tenants with a one-stop “portal”
  • Filling vacancies more efficiently by managing rental listings
  • Utilizing chatbots for FAQ’s, scheduling showings and appointments, handling complaints, and maintenance requests

These few features (among many) are to be used in tandem with a property manager’s cheerful demeanor and skillset, not to replace it. Automation is being implemented to save time, reduce overhead, and predict tenant/property needs.

Those shopping for apartments are still expecting to be greeted by courteous and helpful leasing agents in your property’s lobby. However, we have seen an increase in properties utilizing AI Leasing Agents, such as the chatbots introduced by LeaseHawk: “If you’re looking for a cost-effective solution to ensure every prospect call, chat, and text is answered, then it’s time to look at a virtual leasing assistant.” Said to help with calls and voicemails when the physical leasing team is busy (lunch breaks, helping residents, after-hours), this AI can book tours, collect tenant/guest information, and ask pre-qualifying questions. However, it is described more as a helpful tool rather than an employee replacement option.

Property management in general has seen a surplus of emerging technologies and software to assist each individual role with the onslaught of tasks required daily, but the consensus from experts is that the industry’s security and workforce outlook remains firm.

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In property management, the success of any business is closely tied to tenant satisfaction. A positive relationship between tenants and property managers plays a pivotal role in ensuring long-term occupancy and reducing turnover, ultimately leading to higher profitability and fewer vacancies. One of the most effective ways to foster these relationships is through top-notch customer service. When property management staff are customer service-oriented, they create a welcoming, responsive, and supportive environment that significantly impacts tenants' experiences. This blog post explores why customer service is vital in property management staffing, how it contributes to tenant satisfaction, and the benefits it brings in reducing turnover. Why Customer Service Matters in Property Management Property management is unique compared to many other industries because it involves maintaining ongoing relationships with tenants, often over several years. These tenants rely on property managers not only to provide them with a functional and safe living environment but also to address concerns and needs quickly. Every interaction between tenants and property management staff impacts the overall experience, making customer service a central component of success. There are several key reasons why customer service plays a crucial role in property management: 1. First Impressions and Onboarding The first interaction a potential tenant has with a property management team sets the tone for the entire relationship. A friendly, informative, and helpful staff member can make a significant difference in whether a prospective tenant chooses to rent from that property. From answering questions to facilitating tours, customer service during the onboarding phase is crucial. A smooth and welcoming experience not only attracts tenants but also makes them feel confident in their decision, starting the relationship on a positive note. 2. Building Trust and Rapport Trust is the foundation of any successful relationship, including that between tenants and property management staff. When tenants trust their property managers to handle issues professionally and promptly, they are more likely to feel comfortable and satisfied with their living situation. Building trust comes from consistent, reliable communication and responsiveness. Staff who show empathy and understanding when handling tenant requests or complaints contribute significantly to the tenant's overall sense of well-being. 3. Effective Communication Communication is central to any relationship, and property management is no exception. Clear, respectful, and timely communication fosters a sense of trust and reliability. Property managers who take the time to explain procedures, update tenants on maintenance work, or provide information about property policies make tenants feel valued. Proactive communication—such as notifying tenants in advance of scheduled maintenance or changes in policies—demonstrates that the management is attentive to their needs. Tenants are more likely to stay when they feel informed and heard. 4. Resolving Issues and Handling Complaints In any rental situation, problems are inevitable—whether it's a maintenance issue, a billing question, or a noise complaint. What sets a great property management team apart is how they handle these problems. Tenants appreciate prompt, effective resolutions to their issues, and the speed and professionalism with which complaints are handled can either strengthen or weaken the tenant-manager relationship. Customer service-oriented staff understand the importance of listening to tenants' concerns and taking swift action, preventing small issues from escalating into larger disputes. 5. Creating a Sense of Community Properties are not just buildings; they are homes where people build their lives. Property management teams that focus on customer service contribute to creating a sense of community among tenants. Organizing events, communicating about community activities, and encouraging a respectful, harmonious living environment make tenants feel more connected. This connection often leads to higher satisfaction and a desire to stay within the community longer. How Customer Service-Oriented Property Managers Reduce Turnover One of the biggest challenges in property management is tenant turnover. Each time a tenant leaves, property managers must invest time and resources into preparing the unit for the next occupant, including marketing, cleaning, repairs, and screening potential tenants. High turnover can quickly drain resources, while tenant retention can lead to steady cash flow and lower operating costs. Here’s how customer service-oriented property management staff can significantly reduce turnover: 1. Enhancing Tenant Satisfaction Happy tenants are more likely to stay in their units. When property management teams provide excellent customer service, tenants feel appreciated and valued. This leads to higher levels of satisfaction and a lower likelihood of tenants leaving at the end of their lease. Studies show that tenants are more willing to overlook minor inconveniences or higher rental costs if they feel they are being treated well. In contrast, even a perfect property in terms of physical maintenance won’t hold onto tenants if the management staff is rude, unresponsive, or dismissive. 2. Addressing Problems Before They Lead to Turnover Often, tenants leave properties because their concerns are not addressed in a timely or satisfactory manner. It may be a chronic issue with maintenance, unresolved noise complaints, or general dissatisfaction with management's responsiveness. Customer service-oriented staff actively listen to tenant concerns and work to address them before they escalate. By staying proactive, they can resolve potential issues before they cause frustration and lead to a decision to move. 3. Fostering Long-Term Relationships Personal connections matter in any service industry, and property management is no different. When property managers know their tenants' names, remember important details about their living situation, and show genuine concern for their needs, tenants feel more attached to the property. This sense of connection fosters loyalty, making tenants more likely to renew their leases. Staff who go the extra mile to ensure tenants feel comfortable and appreciated make a lasting impact. 4. Creating a Stable Living Environment High tenant turnover disrupts the stability of a community. When tenants constantly come and go, it can create a transient feel, making it difficult for long-term residents to feel settled. Customer service-focused property managers help to maintain stability by cultivating a community atmosphere where tenants feel at home. This sense of continuity encourages tenants to stay longer, as they feel secure in their surroundings. 5. Positive Word-of-Mouth and Referrals Satisfied tenants are often the best advocates for a property. When tenants have positive experiences with management staff, they are more likely to refer friends or colleagues to the property. Word-of-mouth recommendations reduce marketing costs and attract quality tenants. Additionally, positive online reviews can enhance a property’s reputation, drawing in prospective renters who value excellent customer service. This referral cycle leads to lower vacancy rates and fewer resources spent on acquiring new tenants. Best Practices for Customer Service in Property Management Staffing To ensure property management teams provide excellent customer service, it is essential to implement best practices that promote tenant satisfaction and retention: 1. Training and Development Property management staff should receive regular training on customer service best practices. This includes communication skills, conflict resolution, empathy training, and problem-solving techniques. Investing in staff development ensures that they are well-equipped to handle the various challenges that arise in property management. 2. Creating a Customer-Centric Culture Management should foster a culture that prioritizes customer service at every level. From the front desk staff to maintenance teams, everyone should be aware of the impact they have on tenant satisfaction. Encouraging a customer-centric mindset ensures that staff consistently strive to exceed tenant expectations. 3. Implementing Feedback Systems Actively seeking feedback from tenants allows property management to understand what is working and what needs improvement. Implementing regular tenant surveys or providing easy ways for tenants to share their thoughts helps management teams stay proactive. Addressing feedback in a timely manner shows tenants that their opinions are valued and taken seriously. 4. Setting Clear Expectations Tenants should know what to expect from their property management team. Clear communication regarding maintenance schedules, office hours, and response times sets the standard for interactions. When tenants are aware of what to expect, they are less likely to feel frustrated by delays or misunderstandings. 5. Utilizing Technology for Better Service Technology can enhance customer service in property management. Online portals for rent payments, maintenance requests, and communication provide tenants with convenient and efficient ways to interact with management. 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